The simple answer is; yes!
Not only will you get more customers, your existing customers will spend more on average.
The headline is: you can expect your revenue to grow by 20%-60% depending on your industry, if you offer Klarna as a payment option, and we can help with that.
To offer Klarna as a payment option, you have to apply with a working website, and that website has to have certain design aspects and certain pages. We can design you a new Klarna enabled website, or edit your existing website to accept Klarna from £200 per year!
We have done this already for many businesses in the North West of England. You can still take advantage of a Klarna enabled website even if you don’t sell online and have physical customers – you can get customers who are already in store to pay on your website whilst they are in front of you, or you can get customers who book to book and pay on the website before their service so they can use Klarna.
So if you think you would benefit from offering your customers the option to pay with Klarna, then contact us today to get started! Contact Nick on 07951914412 – or email info@brightlemonweb.co.uk
Below we will give you more Klarna stats in detail – if you’re a geek like us, you will love these stats!
The exact extra revenue a business can generate by offering Klarna as a payment option in the UK varies, but studies and industry reports suggest significant benefits:
1. Increased Conversion Rates
- Klarna can boost checkout conversion rates by 20-30%, as customers prefer flexible payment options (BNPL – Buy Now, Pay Later).
- For example, if a business has a 2% conversion rate, Klarna could push it to 2.4-2.6%, directly increasing sales.
2. Higher Average Order Value (AOV)
- Businesses using Klarna often see a 10-45% increase in AOV because customers feel more comfortable spending more when payments are split.
- Example: If the average order is £100, Klarna could push it to £110-£145.
3. Attracting New Customers
- Younger shoppers (Gen Z & Millennials) prefer BNPL—over 50% of UK shoppers under 35 have used Klarna or similar services.
- This can expand a business’s customer base by 15-25%.
4. Repeat Purchases & Customer Loyalty
- Klarna users tend to return more frequently—some businesses report 20-30% higher repeat purchase rates.
Estimated Revenue Increase Calculation
If a UK business makes £100,000/month:
- Conversion lift (20%) → +£20,000
- AOV increase (20%) → +£20,000
- New customers (15%) → +£15,000
Potential additional revenue: £55,000/month (55% increase)
Note: Results vary by industry (fashion, electronics, and home goods see the biggest gains).
Klarna Fees to Consider
- Transaction fees (~3-6% per order + small fixed fee).
- Must factor this into profitability calculations.
Final Takeaway
Offering Klarna in the UK can increase revenue by 20-60%, depending on the sector and customer demographics. Most businesses see a strong ROI despite the fees.